ONLINE REVIEW

Management
Enhance star-ratings, improve reviews, drive more business.
More than just software - fully managed solutions
Most review sites managed
Improves customer conversion rates
End-to-end review management services

What's Involved in a Review Management Program?
A review management program works to remove bad reviews when possible, and improve reviews on the platforms most relevant to you. Since almost 90% of customers read online reviews, and 88% of people trust reviews as much as personal recommendations, it is core to a solid reputation program.

Typical Review Management Program


A typical review program includes:
uditing existing reviews
Removal of reviews violating terms of service
Targeting influencers most likely to provide good reviews
Acting as a go-between to catch many customers before they leave bad reviews
Communicating with happy customers to encourage good reviews
Directing unhappy customers to management for a solution
Humans and Automation Working Together
Most review platforms are simply software-based. While efficient, it doesn't lead to the best results.
Managing or Removing Online Reviews
Reputation helps businesses manage online reviews using a combination of proven and
proprietary methods.
Managing or Removing Online Reviews Reputation helps businesses manage online reviews using a combination of proven and proprietary methods.
Customer reviews can make or break the online reputation of a company. Reviews on sites like Yelp, Google+ and local business directories have a huge impact on consumer purchase decisions and how they perceive a brand.

According to a detailed study by Invesp, almost 90% customers in the United States read online reviews, while 88% of people trust reviews as much as personal recommendations.

Thousands of reviews, mostly negative, about local and international businesses are posted on the web every day. Many companies involved in unethical practices hire freelancers to create fake negative reviews to undermine the credibility of their competitors.

This is why it’s important for businesses to take control of their online reviews and manage them effectively.
Google Alerts
Setting up Google alerts is the best way to get notified about new content on the web, including online reviews.

Once an alert has been set up, Google sends an email to the registered user whenever a new piece of content is indexed in its search results.

Social Media Monitoring

Many customers share reviews on social media platforms like Twitter, Google+ and Facebook. Monitoring these platforms with tools like Hootsuite or TweetDeck can be helpful in identifying new reviews.

Review Websites

Apart from mainstream review sites like Yelp, Trip Advisor, Google My Business, etc., there are dozens of niche-specific review sites in every industry. These are best monitored through professional review management companies since they require a lot of time and effort.

After closely monitoring online reviews, a professional reputation company would analyze them in detail and develop a strategy to generate more positive reviews and minimize the negative ones.

Social Media Monitoring

Many customers share reviews on social media platforms like Twitter, Google+ and Facebook. Monitoring these platforms with tools like Hootsuite or TweetDeck can be helpful in identifying new reviews.

Improving Online Reviews

Generating positive online reviews is an art that many businesses struggle to master. Instead of buying fake reviews or forcing customers to leave reviews, the right approach is to make review generation a part of the business experience.

Instead of directly asking customers, smart review management experts generate reviews by encouraging consumers and making them feel a part of an exclusive group.

There are also several automated ways to generate customer reviews using smart reminders. For example, for an invoicing system, review requests can be tied directly by sending thank-you correspondence designed to automatically draw good reviews to Google Plus, Yelp, Facebook, and Twitter. These systems make reviews a part of the company's marketing campaigns and regular communication by using links to review profiles on prominent places like company websites and email signatures.

Removing Negative Reviews

Removing negative reviews is a time-consuming activity. Every review site has its own policies about negative review removal. However, professional review management companies have dedicated teams that analyze negative reviews and get them removed if they violate the policies of the review site.

And even if a review site declines the removal request, negative reviews can be effectively countered by generating more positive reviews. This also makes the review profile look natural.
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  • unilever
  • revlon
  • cisco
  • duracell
  • hyundai
  • vodafone
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